User control panel

Why user needs have the power to stop audiences feeling overwhelmed by the news

A new report by FT Strategies and smartocto reveals how newsrooms are increasing relevance, engagement and revenue by focusing on why readers consume news rather than what journalists think is important
Schibsted gives young audiences what they want: transparency on editorial decisions

The Scandinavian media company is using innovative tools, including bullet-pointed explainers embedded in crime stories, to rebuild trust among young audiences and counter growing news avoidance
The four-step subscription lifecycle: engagement, conversion, retention and win-backs

How do the likes of DER SPIEGEL and L'Equipe turn fly-by readers into loyal subscribers? The Audiencer's Madeleine White dives into top case studies, best practices and benchmarks
29 English-language news outlets in Europe to follow

Burst your national news bubble with these titles