Schibsted gives young audiences what they want: transparency on editorial decisions
The Scandinavian media company is using innovative tools, including bullet-pointed explainers embedded in crime stories, to rebuild trust among young audiences and counter growing news avoidance
How journalists can start creating a personal brand online
As our work and home lives merge on social media, what do reporters have to remember when posting and networking on different platforms?
20 trailblazing women in journalism
Interviewers at the top of their game, stars to watch, digital maestros and strategic masterminds - a few of our top picks of women paving the way for others
Posted by Jacob Granger on 10/03/25Jakob Moll, international director of Zetland, on expanding into Finland and beyond
The Danish media outlet has made a good head start in its neighbouring Nordic country, securing 13k annual memberships in a crowdfunding campaign
Posted by Jacob Granger on 07/03/25
Supporting Southport's recovery after tragedy, with Andrew Brown of Stand Up For Southport
The Merseyside holiday town is trying to reclaim its identity as a place of happy memories after witnessing three horrific murders and riots. How can news providers help the local community get back on its feet?
Posted by Jacob Granger on 06/03/25How FT uses polls to engage readers and grow subscriptions
The newspaper has a loyal, well-informed readership keen to share their opinions. Polls in its newsletters record engagement over 75 per cent
Posted by Gordon Smith on 05/03/25The brutal reality of SEO in 2025
Digital media is going through a massive transformation. Two experts from major UK news outlets have pulled back the curtain on what is really happening behind the scenes
Posted by Marcela Kunova on 04/03/25Are plugs on social videos worth it?
Changes to platforms and user behaviour make 'like and subscribe' calls to action at the end of clips less efficient. Here is what works and how to do it
Posted by Jacob Granger on 03/03/25The four-step subscription lifecycle: engagement, conversion, retention and win-backs
How do the likes of DER SPIEGEL and L'Equipe turn fly-by readers into loyal subscribers? The Audiencer's Madeleine White dives into top case studies, best practices and benchmarks
Posted by Madeleine White on 28/02/25How to listen to people who avoid the news, with Shirish Kulkarni, Abdi Yusuf and Rhiannon White
“If you want people to trust you, do trustworthy things," say the organisers of a six-month project between BBC and Media Cymru to understand why marginalised groups do not engage with journalism
Posted by Jacob Granger on 27/02/25Algorithms are the new gatekeepers of information. The news industry needs to get its act together
Influencers and AI are becoming prominent sources of news and misinformation. Since regulation and self-regulation are not working, has anyone got any better ideas?
Posted by Daniel Ionescu on 26/02/25Why user needs-focused articles perform better
The user needs concept is getting a lot of attention but is it really working? Ringier Media International and smartocto set out to find out
Posted by Em Kuntze, Dmitry Shishkin on 25/02/2515 portfolio and publishing platforms for freelancers
2025 is all about building your brand. Get your work online and show commissioning editors what you are made of
Posted by Marcela Kunova and Jacob Granger on 24/02/25Laura Bartlett: 'Dragons' Den rejection led me to building a successful media brand'
The popular TV show for aspiring entrepreneurs tore a lifestyle magazine business pitch to shreds 12 years ago. But the young founder used the feedback to create a better publication, which she recently sold for a sum that set her up for life
Posted by Jacob Granger on 20/02/25Next >
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Oliver Rouane-Williams, founder of Ipswich.co.uk, on breaking the status quo of local news
Support from local businesses has enabled the radically different news outlet hire two unique roles: a civic pride reporter and a community impact reporter