WonderDays

WonderDays, the leading name in UK experience gifting, has experienced an extraordinary rise in industry prominence, as outlined in the latest Gifts & Gadgets Salience Index 2025.

With an unprecedented 733 per cent surge in visibility over the past year, WonderDays has climbed an impressive 24 positions to secure the 15th rank in the sector, cementing its place as one of the most rapidly growing brands in the market.

A shift in gifting trends: experiences trump material gifts

The report confirmed a principle that has been at the heart of WonderDays since it started-consumers are increasingly favouring memorable experiences over physical gifts. From high-adrenaline supercar track days to tranquil spa escapes and gourmet dining immersions, the figures make one thing clear: experiences are in demand like never before.

Setting a new benchmark in the market

While the broader gifting landscape recorded an average 6 per cent uplift in traffic scores, WonderDays has outpaced the industry with an astonishing 727 per cent growth — underscoring the increasing appetite for tailored and distinctive gift experiences.

Key takeaways from the report:

  • Ranked 4th in Traffic Score: Now firmly established among the industry’s leading brands.
  • Overall Rank: 15th (up 24 spots from the previous year)
  • Visibility in Dec 2024: 95,357 (up from 11,452 in Dec 2023)
  • Year-on-Year Increase: +733 per cent
  • Market Comparison: 727 per cent above industry average
  • Rated B in Traffic Score vs Authority Scores: "Full credit to this team. Their foundation is solid, and their search marketing execution is primed for further expansion. The next step is cementing their position as the market leader.”
  • Ranked 29th for Traffic Score vs Referring Domains: “Exceptional traffic performance despite a lower number of referring domains indicates a well-optimised site with outstanding content. However, the brand has substantial growth potential through digital PR link-building.”
  • Recognised as a Rising Brand: 390 monthly search volume with a 129% increase in interest trend

A winning strategy

WonderDays calculated investments in digital expansion, engaging content, and customer-first solutions have fuelled this impressive ascent. With a user-friendly online journey, adaptable booking options, and an ever-expanding portfolio of experiences, WonderDays continues to redefine the gifting landscape.

"This report validates what we’ve always believed—gifting is no longer just about material possessions. People are choosing to give moments, emotions and unforgettable experiences. The fact that we’ve witnessed a 733 per cent surge in visibility within a year demonstrates that consumers are embracing this shift. This is just the start for WonderDays, and we look forward to spearheading the experience gifting movement,” said CEO Philip Thygesen.

About WonderDays

WonderDays is the UK’s most dynamic and rapidly growing experience gift provider, offering an extensive selection of thrilling experiences, from hot air balloon adventures and luxurious spa retreats to fine dining experiences and heart-racing activities. Committed to transforming the way people give gifts, WonderDays enables customers to create lasting memories rather than simply exchanging physical items.

Contact Name:
Bronwen Jones
Role:
Head of Content
Company:
WonderDays
Contact Email:
click to reveal e-mail
Company Website:
https://www.wonderdays.co.uk

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