Research shows that the tech-savvy Gen Z (those born between the mid-1990s and early 2010s) value in-person interactions online and face-to-face that offer authenticity, transparency, and emotional connection.
Companies such as Credico UK, specialists in outsourced face-to-face sales solutions, are witnessing this shift firsthand. By connecting brands directly with consumers through pop-ups, live events, field sales and personal demonstrations, they are helping businesses strengthen customer relationships and drive measurable results – particularly among Gen Z audiences.
Why Gen Z craves human connection
Despite being considered a “digital-first” generation, Gen Z is emerging as one of the most experience-driven demographics. According to Nielsen, 51 per cent of Gen Z shops only in-store, as often as three times a week. Gen Z is also found to be more concerned than previous generations about authenticity, ethical sourcing, transparency, and environmental impact.
This underscores a key trend: for Gen Z, connection and meaning are more important when making purchasing decisions.
While social media offers scale, it often lacks depth. In contrast, face-to-face engagements provide tangible, emotionally resonant moments that allow brands to showcase their values in action – something digital advertising alone cannot replicate.
Trust Is non-negotiable
Gen Z consumers are not easily won over by flashy campaigns. Their loyalty is earned through genuine transparency, ethical practices, and shared values. A recent Edelman Trust Barometer report found that 79 per cent of Gen Z believe that trust in a brand is more important now than ever before, making it a key determinant in purchasing decisions.
So, what drives trust for this generation? Gen Z is drawn to brands that:
- Champion inclusivity
- Demonstrate social and environmental responsibility
- Operate with ethical integrity
- Stand for something beyond profit
Face-to-face brand experiences provide the ideal forum to communicate these values—not just through messaging but through direct action and real-time conversations.
Delivering meaningful in-person experiences
Understanding Gen Z’s preferences is one thing; implementing strategies to meet them is another.
Here are some actionable steps for brands:
- Host authentic events: Create experiences that genuinely reflect your brand’s values and resonate with Gen Z’s interests.
- Engage in social causes: With trust a priority, aligning your brand with relevant social issues can enhance credibility and loyalty.
- Build a community: Design events that encourage social interaction, networking, and a sense of belonging.
- Leverage technology thoughtfully: Integrate digital tools to enhance in-person experiences without replacing the human element.
- Prioritise sustainability: Gen Z is highly conscious of sustainability. Ensure your events and products reflect eco-friendly practices.
How Credico UK connects brands with Gen Z
With more than 30 years of experience in outsourced sales and field marketing, Credico UK enables brands to tap into the power of in-person engagement at scale. By leveraging its network of outsourced sales teams, Credico UK ensures that brands also have a strategy in place to engage with Gen Z consumers in an authentic, trust-building way that digital marketing alone cannot achieve.
By combining structured messaging with genuine human connection, Credico UK helps brands:
- Increase conversions through personalised demonstrations
- Build trust via transparent, real-time dialogue
- Collect on-the-ground insights to inform future campaigns
This people-first approach is particularly effective with Gen Z, who place a premium on sincerity and experience over digital convenience.
While digital platforms are critical for reach and awareness, face-to-face brand experiences offer the depth and authenticity Gen Z demands. In a world where consumers are increasingly sceptical of online marketing, in-person interactions present a powerful opportunity to stand out.
Brands that invest in authentic, human-centred experiences will not only earn Gen Z’s trust — they will build lasting relationships that translate into long-term loyalty.
Contact Credico UK today to discuss how outsourced sales could benefit your company.
Credico socials
www.facebook.com/CredicoWorldwide
About Credico
Credico is a sales outsourcing company that has been in operation since 1991. It specialises in providing sales solutions for Fortune 150, mid-market, and non-profit organisations. Its approach combines face-to-face interactions with innovative technology applications to build strong customer relationships and maximise impact.
More information about Credico and its services, FAQs, and contact information is available on its website.
- Contact Name:
- Debbie Shaw
- Company:
- Credico
- Company Website:
- https://www.credico.com/
Categories
Register now to receive free email alerts of press releases or login to manage your preferences. You can also subscribe to RSS feeds of press releases by category or keyword here.
