Rhotic is a double finalist at the UK Content Awards

Rhotic Media - the financial services marketing agency - has made finals in two categories at the 2024 UK Content Awards.

The agency’s work for marketing the Financial Promoter Live! conference has been recognised in the Outreach Campaign of the Year category, while its campaign work for diversity charity, reboot, was shortlisted in Not-for-profit Campaign of the Year.

At a judging session, held on 29 May 2024, entrants were assessed on how well they met commercial objectives, value for money, implementation, creativity, ability to overcome challenges and on campaign results.

The 2024 judges included representatives from Legal & General, LinkedIn, Hootsuite, Manchester Metropolitan University, and a host of experienced global agency leaders.

Joe McGrath, founder of Rhotic Media, said delivering high-quality client work and creating communities is what Rhotic prides itself on.

“Creating audiences, engagement and communities is essential for all organisations in today’s always-on environment. The best campaigns evaluate the audience’s needs, the external environment and forthcoming market headwinds.

“Through our campaigns for reboot and Financial Promoter Live!, we raised the profile of these brands and achieved engagement levels of which we are very proud. Having that work recognised from such an esteemed judging panel is the cherry on the cake.”

Elizabeth Pfeuti, Rhotic Media director and publishing director of Financial Promoter, said she is very proud of what the team has achieved in such a short space of time.

“In Financial Promoter, we feel we have created a forum for senior financial marketers to come together and discuss both their daily challenges and the opportunities that exist in the wider market in a collaborative and collegiate way. It’s wonderful to see the event recognised.”

Other brands making the finalists list for this year’s UK Content Awards include global financial companies such as eToro, HSBC and JP Morgan.

The winners will be announced at a gala awards ceremony on 11 July 2024 at the London Hilton Bankside.