London-based tech PR agency tops 10 years of media coverage for tech businesses

London-based tech PR agency JPR Media Group has a decade of expertise delivering great media coverage for tech companies and tech founders.

Key coverage delivered includes large features and interview pieces in the Financial Times, The Times, Telegraph, Independent, Evening Standard, City AM, This is Money, CNN, BBC TV, BBC Radio, BBC World Service, Sky TV – Ian King Show, Bloomberg, Wall Street Journal, Forbes, Fortune, Robb Report, Computer Weekly, TechFirst podcast, and more.

The types of technology-focused clients have varied from an app called Velocity, an e-commerce shopping app called OOOOO, a ‘finance as a service’ app called iFaaS created by insurance business Premfina, NFT projects launched by artists, winemakers, and art galleries, the world’s largest online art auction during Covid-19 called Art&Co which delivered funds to charities via blockchain technology, an educational learning platform called Gemba VR, and a technology, science and innovation awards event called the SEED Award.

Each individual tech PR client required a tailored strategy to tell the story behind each company and founder. JPR Media Group’s detailed research and breadth of media contacts secured amazing editorial pieces such as multiple pieces in the Financial Times and key TV interview spots on BBC TV (London, Regionally, Singapore and Ukraine), Sky TV (breakfast show and the Ian King show), ITV (Good Morning Britain and Evening News), and London Live TV.

During Covid-19, JPR Media Group widened its focus to clients in technology, finance, alternate investments, insurance, wine, art, and business profiles.

With access to national newspaper and TV contacts, JPR Media Group’s specialty is landing big features and exclusive founder interviews. These contacts help shape the business profiles of corporate companies by securing them consumer press as well as B2B news stories.

Focusing on the core goals and values of each business helps JPR Media Group formulate a brand story, strategy and launch announcement. Every tech client will interest a different technology reporter based on the brand.

Client examples

For the OOOOO shopping app, JPR Media Group worked to deliver each element of the app story as it evolved – from shopping, entertainment, wine, books, music – the app grew and changed which meant the target journalists also changed with it. Being quick to pivot the PR approach and get out press releases quickly was successful in delivering great coverage for OOOOO app from BBC TV, Business of Fashion, to the Financial Times and much more.

For Gemba VR, JPR Media Group organised for Oculus goggles to be sent to editors so they could experience a demo of the learning program. Understanding their program by having first-hand experience using a VR headset was instrumental for journalists to formulate their stories. Big lengthy features were published in different articles within the Financial Times, Forbes, Computer Weekly and TechFirst Podcast.

About JPR Media Group

Launched in 2014, JPR Media Group started as a luxury PR focused agency working with luxury brands (fashion, watches, jewellery, cars), hotels, restaurants and travel. Key pieces delivered for luxury clients included articles in Vogue, Tatler, Harper’s Bazaar, Elle, GQ, Esquire, World of Interiors, FT HTSI, Telegraph Luxury, and more.

JPR Media Group has now worked with more than 100 global clients from a luxury Swiss timepiece, Italian fashion house, English jewellery brand, 5-star hotel, private jet service, super car hire company, Middle East couture brand, Michelin-star chef, famous artist, top London art gallery, e-commerce shopping APP, educational VR platform, prestigious wine business, premium insurance firm, due diligence and complex investigations company, and an exclusive Mayfair members club to name a few.

JPR Media’s clients include entrepreneurs, philanthropists, founders, tech investors, CEO’s, luxury brand owners, creatives, and renowned artists. Services include press release writing, press coverage in consumer and national titles, broadcast TV, radio, brand partnerships, event management, guest list creation, and brand strategy.