A new report, State of UK Aesthetics, reveals key trends shaping the UK aesthetics industry for 2025. It offers data-driven insights on patient demand, emerging treatments, and strategies for clinics to thrive in an evolving, competitive market
The recently published State of UK Aesthetics report provides an in-depth look at the key trends shaping the future of the UK aesthetics industry.
This comprehensive 80-page report reflects on the challenges and opportunities in the UK’s aesthetics industry, combining data-driven insights with real-world case studies to show how clinics can position themselves for success in 2025.
Produced by Tilious, a specialist SEO and PPC agency, the report is based on thousands of search queries and market data to reveal the top treatments patients are searching for most, along with the factors influencing their decisions. These findings provide clinics with actionable insights to meet growing demand and address evolving patient preferences.
One of the report’s focal points is the growing influence of digital tools in shaping the patient journey. From optimised websites and online booking systems to social media engagement, clinics that embrace digital transformation are outperforming their competitors by attracting and retaining more patients.
Alex Murray, account director and search specialist at Tilious, highlighted the value of the report for clinics: “This report combines the power of search data with insights from successful clinics to provide a clear understanding of where the industry is headed. The ability to align with patient demand and adapt to upcoming changes will be essential for clinics looking to remain competitive in 2025.”
The report also addresses critical industry challenges, including the risks of cosmetic tourism and the need for clinics to educate patients about choosing qualified providers. With stricter regulations expected in 2025, clinics that prioritise transparency, quality, and safety will be well-positioned to thrive in a more competitive environment.
As the UK aesthetics market rapidly evolves, the State of UK Aesthetics provides a clear roadmap for clinics to stay competitive and meet patient expectations.
To download a copy of the report, please visit: https://tilious.com/resource/state-of-uk-aesthetics/
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