A million free cupcakes from Cake Box up for grabs

National chain Cake Box, which has more than 250 outlets across the UK, is giving away one million free cupcakes this summer to celebrate the launch of its new digital loyalty card known as the 'Cake Club'.

The company, known for its egg-free cakes, opened its first store in East London in 2008. The company's vision, imagined by CEO Sukh Chamdal was to become the most well-known cake company in the UK.

"I created the company," said Sukh, "after learning the business of dessert cakes from my late father. I wanted to bring fresh cream cakes to the UK, and we had a way to do that without eggs, that didn't compromise the taste or texture. Cake Box was then born and has grown from there."

To get a free cupcake ,customers will need to download Cake Box's new digital loyalty card called the 'Cake Club'. The digital loyalty card is downloaded to a customer's phone 'wallet'.

Once downloaded, customers can collect a free buttercream cupcake of their choice, from any Cake Box store.

Speaking about the initiative, Cake Box marketing manager, Shivani Bhanaut Chopra, said: "At Cake Box, we understand the importance of loyalty and rewarding customers, not only are we giving away one million cupcakes, but we are rewarding people with a free £10 gift voucher after their fourth visit too. We are really excited about rewarding more of our loyal customers.”"

Cake Box is a UK company with over 250 stores and more than 1,000 cake makers who make every cake fresh in store, each day.

Join Cake Box's Cake Club and receive a free cupcake by downloading the digital loyalty card at: https://www.cakebox.com/cake-club.

• Image shows customer Tanya Tymofeienko with a digital loyalty card launched by the Cake Box team which is giving away a million free cupcakes nationwide this summer.