Something journalists can often be guilty of is posting a story they or their newsrooms have produced on social media and simply assuming readers will care about it and take time to share or comment.
What are some of the factors that influence a reader's decision to not only interact with stories on Facebook but also trust journalists and news organisations? To answer that question, Joy Mayer, engagement strategist and consulting fellow for the Reynolds Journalism Institute, began a project called Trusting News in 2016.
In this episode, she explains how the research worked, what strategies the participating newsrooms put in practice and the impact they had on the conversation between them and their readers, and what the next stage of the project is.
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- UAE's The National uses free reader registration to counter the decline of SEO
- How to get started with user needs: learnings from the Reuters Institute, Metro.co.uk and smartocto
- Rachel Duffy, senior social media editor of The Telegraph, on using Reddit for news
- Journalism.co.uk reader responses: what we have learned so far from our audience survey
- Journalism must update its mission to survive