As news organisations pivot to a digital-first model, we look at what we can learn from other sectors that thrive online
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Legacy news organisations have been wrestling with the pivot from print to digital for more than two decades. One publisher that succeeded is The Financial Times as it hit 1m digital subscriptions milestone this year.
But there is always disruption ahead: redefining what success means today, figuring out what skills and culture is needed, and reimaging the end-user strategy.
News organisations are not alone in this challenge. In this week's podcast, we speak to Tara Lajumoke, the managing director of FT Strategies, the consulting arm of the FT, about the ins and outs of digital transformation.
The main challenge for any company is making sure that everyone is working towards the same, long-term goal. Lajumoke shares with us what is working in other sectors and how to apply it within our newsrooms.
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How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
