There are three types of readers: those who comment, those who like and share, and those who read and move on. Dr Kirsten Eddy discusses what this means for your newsroom strategy
Subscribe to the Journalism.co.uk podcast on Apple Podcasts, Soundcloud and Spotify
This week's Reuters Institute Digital News Report reveals - amongst other things - that trust remains an issue facing the news industry and young people have rapidly changing habits on social media.
One chapter looks closely at how news audiences participate - or do not participate - in the news. Postdoctoral research fellow at the Reuters Institute, Dr Kirsten Eddy, speaks to us about the three groups of audiences who all interact with the news in different ways. Some like to comment, some prefer to share, and some will not participate at all. That latter category is the significant one, as nearly half (47 per cent) of news audiences simply read the news and move on.
We dive into what is driving these trends and how newsrooms need to think about each group differently when it comes to success metrics. There are no silver bullets to the issues the news industry is facing, and this one is no different.
Read more from the Reuters Digital News Report 2023:
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
New launch for London seeks a talented, driven, and culturally connected editor to lead its editorial vision and establish the publication as the UK's most significant culture media brand
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
Our 35th Newsrewired conference will be held 13 May 2025, News UK, London.
Our community of experts gives a heads-up on the most important shifts your newsroom needs to prepare for this year
Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers
If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
