There are three types of readers: those who comment, those who like and share, and those who read and move on. Dr Kirsten Eddy discusses what this means for your newsroom strategy
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This week's Reuters Institute Digital News Report reveals - amongst other things - that trust remains an issue facing the news industry and young people have rapidly changing habits on social media.
One chapter looks closely at how news audiences participate - or do not participate - in the news. Postdoctoral research fellow at the Reuters Institute, Dr Kirsten Eddy, speaks to us about the three groups of audiences who all interact with the news in different ways. Some like to comment, some prefer to share, and some will not participate at all. That latter category is the significant one, as nearly half (47 per cent) of news audiences simply read the news and move on.
We dive into what is driving these trends and how newsrooms need to think about each group differently when it comes to success metrics. There are no silver bullets to the issues the news industry is facing, and this one is no different.
Read more from the Reuters Digital News Report 2023:
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