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Reddit is a curious platform and it is not like your more traditional options like Facebook, Twitter or Instagram.
Reddit is best known for its communities and forums, known as sub-reddits, which can range from broad and followed by millions, to super niche and followed by a handful of diehard fans.
Yes, news publishers can build large followings, but that’s not really the point of Reddit. It is really a place where reputation matters more than popularity, and you will gain favour by providing value to its communities.
Now we have all heard this before, right? And maybe even been burned before. So what's in it for news publishers?
The Telegraph has been on the platform since the start of 2023 and has amassed 1.6m karma on the platform (it is the main metric for measuring success on Reddit). In this week's podcast, senior social media editor Rachel Duffy shares all you need to know to use the platform to its maximum potential for your newsroom.
Stay tuned for jargon busters on those sub-reddits and karma, pulling off the popular AMAs - ‘ask me anythings’ - and using the platform for election coverage.
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