Clubhouse, TikTok, Twitter Spaces and Instagram Reels are amongst the shiny new social platforms and features launched recently. Do they really matter to journalism or are they a passing fad?
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Journalism competes with social media for attention, new audiences and revenue. Yes, social platforms can be a great way to reach new users and experiment with different formats. But newsrooms often tend to adopt the latest Silicon Valley products because they are shiny and new, not because we really need them.
At our Newsrewired conference this week (18 May 2021), we heard from social media experts and reporters about the latest social media crazes and what they mean for journalists.
Weighing in on the discussion is Matt Navarra, social media consultant and founder of The Social Media Geekout Facebook Group; Max Foster, CNN anchor and popular TikToker; Abdirahim Saeed, BBC senior journalist; and Heather Bowen, Twitter's news partnership manager.
We see that the trends set by dance platform TikTok and live audio app Clubhouse are causing the big platforms to follow suit with similar features like Instagram Reels and Twitter Spaces respectfully. But do we need to keep chasing these platforms to discover audiences or maybe just master a choice selection?
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