Want readers to sign up? Make the ask low commitment and early in their journey. That has been a breakthrough tactic for a publication writing about reader revenue best practices
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The Audiencers is a one-year-old media publication writing about top news organisations' reader revenue strategies.
In doing this, it has picked up a number of tricks and tips along the way for converting its readers into members and clients of its parent company. In particular, it has been finding a lot of joy with a registration wall: think paywall, but instead of getting out your wallet, you are handing over an email address.
In this week's podcast, we speak to editor-in-chief Madeleine White about how she has tweaked a strategy that started off as pure content marketing and has evolved into a more sophisticated newsletter-first model.
Tune in for some outside-of-the-box thinking with reader revenue and tips on what innovative publishers both big and small are doing well.
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Regional news publication seeks a news editor who can build on its online growth and ensure that its printed paper is of the highest quality
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