The British Forces Broadcasting Service, also known as BFBS, has a unique model with a unique community to serve: military personnel and the wider community of spouses and veterans.
One one side, it is a charity that supports military personnel and works with the Ministry of Defence on welfare, safety and entertainment. On the other side, it runs Forces News, an Ofcom regulated news organisation that covers the work and lives of the military.
This week, we are joined by Lisa Mitchell, media leader and ex-BBC, MSN and Press Association journalist, now heading editorial content at BFBS.
We will be chatting about the lines of impartiality between the two arms of the organisation and how they cater to their specialist audience. Plus we learn what the future holds for the BFBS.
The BFBS pivoted in the summer of 2022, as they stopped broadcasting and started to refocus their resources on digital media only. Mitchell explains how this drastic change led to a complete rethink as to how they create news.
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