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Just 9 per cent of Britons pay for news according to the Reuters Institute Digital News Report 2024. One of the main reasons why is that people are so used to getting their news for free, so what would happen if we flipped this dynamic upside down?
Introducing the 'payeewall', the pitch from a new tech journalism co-operative publication called Machine, which will share its revenue with a select proportion of its readers.
In this week's podcast, founder Jasper Hamill answers the obvious question here: monetising journalism is hard enough these days without letting readers eat the profits, so where is the money coming from?
His plans include driving revenue through brand deals and wider ghostwriting services, which will fund the core journalism.
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