The independent, co-operative local news organisation just hit its target to increase membership revenue by £60k in one year
Check out the Journalism.co.uk podcast on Apple Podcasts and Spotify
For the last 12 months, The Bristol Cable has been trying to increase its annual membership revenue by £60,000, which would enable it to get another £40,000 from grant providers.
Well, this week, The Cable hit that target thanks to a strategy that involved asking members to up their contributions, gaining new members, and developing a new tier of support called Patrons, for wealthier members who can contribute up to £1,000 a year.
The brains behind the operation is strategy lead Eliz Mizon. In this week's podcast, she reflects on her campaign drive over the last year, where momentum was won and lost, and what ultimately got the news outlet over the line.
There is one big lesson from today: ask and you shall receive. But know precisely what you are asking for.
📢 Important announcement from the Bristol Cable's @ElizMizon...We did it folks! The Cable has now raised around 105% of the membership income target we’ve been working towards for a year.Thankyou Bristol 😍 pic.twitter.com/ebLDEMtduv— The Bristol Cable (@TheBristolCable) August 27, 2024
📢 Important announcement from the Bristol Cable's @ElizMizon...We did it folks! The Cable has now raised around 105% of the membership income target we’ve been working towards for a year.Thankyou Bristol 😍 pic.twitter.com/ebLDEMtduv
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
The UK’s fastest-growing travel trade media brand seeks a full-time, NCTJ-trained journalist to join its busy news team
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
Our 35th Newsrewired conference will be held 13 May 2025, News UK, London.
Our community of experts gives a heads-up on the most important shifts your newsroom needs to prepare for this year
Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers
If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
