Though widely used by newsrooms to an extra dimension in storytelling, audio is much less likely to go viral than video formats or images.
Despite this, the recent rumours that Twitter is considering acquiring SoundCloud, as reported by Mashable, demonstrates a market for making audio formats more socially shareable.
In this week's podcast, we speak to three people who are experimenting with ways to make audio go viral:
- Christian Payne, documentary filmmaker and multimedia storyteller, @documentally
- Eric Athas, senior digital news specialist, NPR Digital Services, @ericathas
- Mike Woods, acting head of digital editorial, Express & Star, @expressandstar
You can hear future Journalism.co.uk podcasts by subscribing to our ITunes feed.
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- Video meets podcast: Five tips for making a successful 'vodcast'
- Predictions for journalism 2024: audience-first strategies, formats and products
- The Economist launches podcast-only news subscription
- Inside the New Statesman’s award-winning podcast commercial strategy
- Reuters Institute trends and predictions 2023: revenue, news avoidance and tech turbulence
