News organisations need quality-of-life features and communication strategies that appeal to Gen Z and Gen Alpha
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Modern digital companies like Netflix, Klarna, Vinted, TikTok seem to be a hit with Gen Z. Not just for the services they offer, but how these companies relate to them on a personal level.
News companies can learn a lot from the appeal of these brands, says this week’s guest Danuta Breguła.
She is a content and revenue expert, a former director of subscription strategy at Gazeta Wyborcza in Poland, and the co-author of the recent report How Publishers Can Grow With Today’s Youth.
The paper details how the expectations of young audiences' are being shaped by social media and other digital services, and what news brands can stand to learn.
Tune in for actionable tips to help young audiences find your content more appealing, your products more user-friendly and your overall brand more likeable.
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