Our daily commute to and from work is the ideal moment to dive into our favourite podcasts.
So when countries went into lockdown around the world during the coronavirus pandemic, and people started working from home, with it went one of our central podcast routines - or so we thought.
In this week's podcast, Kellie Riordan, podcast strategist, reflects on record-breaking months for ABC podcasts, where she worked at the time. Contrary to the idea that audiences will be dropping off, the public broadcaster is seeing that home listeners are more engaged than ever.
Even in new recording situations, its staple show Conversations was downloaded millions of times in June, while special coronavirus episodes for its shows Parental as Anything and Short & Curly performed over-average by a "couple of thousand" listens.
Riordan said that "low-fi" is acceptable right now, and "slipping into the zeitgeist" is crucial to maintaining audience's interest and finding new listeners. The Australian public broadcaster has also achieved this by launching new shows and podcast round-ups, resurfacing old shows that seemed timely, and making sure the favourites are still meeting the deadline.
This article was updated on 16 October 2020 to recognise Kellie Riordan's new position as an independent podcast strategist. At the time of recording, Riordan was the managing editor at ABC
In this week’s podcast, we bring you the highlights of @ShirishMM’s workshop from @newsrewired on rethinking news storytelling
— Journalism.co.uk (@journalismnews) July 23, 2020
Check out the full interview here: https://t.co/Y8cxMhixOK
or, find us on:
- @Spotify
https://t.co/mzDW0izvwT
- @Apple
https://t.co/6IsEbFBw1F pic.twitter.com/kJf7MrLqCe
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- Six self-care tips for journalists to stay sane during the US election
- Five podcast and newsletter lessons from leading publishers, with Media Voices
- Tips to tailor pitches for written, audio and visual formats
- Standing out in a crowded market: what makes a top news podcast?
- 10 ways news organisations are covering the anniversary of the Russia-Ukraine War