Media companies can no longer be something for everyone - but we can be everything to someone instead
News companies cannot be everything to everyone. Not anymore anyway, in a world of over-abundant information and services, news companies need to redouble their efforts to build lasting relationships with their audience.
In this week's podcast, we speak to Lucy Kueng, an all-around expert on newsroom strategy, leadership and culture. She is a strategic advisor, a senior research fellow at the Reuters Institute, and an accomplished author who recently published the third edition of her book "Strategic Management in the Media".
And we had the pleasure of speaking to her on a LinkedIn Live session, where we explored how the media landscape is changing, how news companies must adapt, and we answered some readers’ questions too.
Tune in for the highlights and takeaways - with one key message: do not underestimate the importance of your journalists and your news brand. You can also watch the recorded session on LinkedIn.
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