News organisations of all sizes can dip into niche topics and tap into to specialist audiences by going direct to people’s inboxes and earbuds
Newsletters and podcasts have a lot in common. They can be low lift, low investment content options which - in large thanks to their intimate and personal nature - can help build strong relationships with audiences.
Independent and specialist titles are increasingly finding too, that as they build specific and loyal audiences through these mediums, monetisation opportunities follow soon-after. Larger publishers also look to these products to grow their portfolios and appeal overseas.
These were some of the key lessons and learnings at The Media Voices’ Publisher Podcast and Newsletter Summit last month. This is a special collaborative episode with Media Voices, bringing you five main themes from the event, plus a word on new changes at Media Voices over the coming months.
Tune in for exclusive interviews with Jon Young, publisher at Reby Media, Sarah Ebner, head of newsletters at the Financial Times, and Rosalind Erskine, host of The Scotsman’s Scran podcast. Plus highlights from talks with Tobi Oredein, co-founder of Black Ballad, and Ben Youatt, head of podcasts at Immediate Media.
Check out the Media Voices podcast on Apple Podcasts, Soundcloud and Spotify
Check out the Journalism.co.uk podcast on Apple Podcasts, Soundcloud and Spotify
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