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Newsletters have been something of a game-changer for the media industry over the last few years, not least because of the rise of Substack, a Silicon Valley-based newsletter platform that allows readers to subscribe to their favourite individual writers for content straight to their inbox.
Some writers have started up their 'Substacks' as a side gig to bring in extra cash, some have made it into a full-time occupation replacing their day jobs, others have managed to create full-blown media publications on the platform covering their local patch.
In this week's podcast, we talk to Farrah Storr, long-time magazine editor for the likes of Women's Health, Cosmopolitan and Elle. These days, she is now head of writer partnerships at Substack UK, a role which involves helping to bring more writers onto the platform.
She provides inside tips on how to get started on the platform and the must-use features to master in order to realise organic growth on the platform.
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