Never lose sight of what matters most to your readers. For "the home of the Queenager", that means every new product must serve its mission to change the narrative around women in midlife
Subscribe to the Journalism.co.uk podcast on Apple Podcasts, Soundcloud and Spotify
When Noon was launched two years ago, it was simply a website for women hitting midlife. "The home of the Queenager" - as it was quickly dubbed - was publishing inspirational stories about the possibilities for women in the second halves of their lives. The idea was to show that they are not past their prime, but full of experience, strength and ambition.
In a short space of time and with a small team, the startup has developed many new products and services from a jobs board, to a directory, to an events business, to a book club. And the list goes on. But these are not nice-to-haves. What connects all these products is a solid understanding of what women need at this stage of their lives.
In this week's podcast, we speak to the founder Eleanor Mills, a news industry veteran with more than two decades of experience.
She talks about never losing sight of what matters the most as a news operation expands and evolves. For Noon, that means changing the narrative about women in midlife. Do that well and revenue will follow.
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
The Tarbell Fellowship provides early career journalists interested in covering artificial intelligence with nine-month placements at major news outlets such as Bloomberg, The Guardian, TIME, and more
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
Our 35th Newsrewired conference will be held 13 May 2025, News UK, London.
Our community of experts gives a heads-up on the most important shifts your newsroom needs to prepare for this year
Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers
If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
