The job is not done once you hit publish or clip up soundbites for social. To keep local listeners interested, you must remain fresh and interesting
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UK news group Reach plc. has been doubling down on podcasting in recent years, now having dozens of shows for its local and national titles.
A big focus for 2025, however, will be expanding the hit show the Northern Agenda, digging into stories about child poverty, education and social care in communities across the north of England.
Growing a podcast continues to be a struggle though, so Reach plc.'s podcast editor Daniel McLaughlin joins us in this week's episode to talk about whether going after a more specific audience gives you an edge or whether it limits your pool of listeners.
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Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
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If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?