Researching the challenges facing your audience can give you plenty to write about. Working with commercial partners can help to deliver practical, real-world solutions
Subscribe to the Journalism.co.uk podcast on Apple Podcasts, Soundcloud and Spotify
News organisations ultimately seek to produce journalism which goes beyond the pages of their publication. One way this is possible is through purpose campaigns.
Rooted in research, these campaigns carry out surveys, focus groups and sentiment analysis into the challenges facing their readers. That is then the springboard for editorial output and a multi-platform effort involving commercial partners and influencers to provide practical solutions to these problems.
Women's Health is one of the leading publications owned by Hearst. As a print and online lifestyle publication aimed at women, its core mission is to empower women. Since 2018, Women’s Health has led the way, and been part of, many Hearst-wide purpose campaigns including In Shape My Shape, Project Body Love and It Starts With A Bra.
In this week's podcast, we speak to Women's Health UK's editor-in-chief Claire Sanderson about the inner-workings of their most successful campaign which has resulted in positive change amongst their readership. We pore over the role of partners and editorial teams in making these campaigns come to life.
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
The UK’s fastest-growing travel trade media brand seeks a full-time, NCTJ-trained journalist to join its busy news team
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
Our 35th Newsrewired conference will be held 13 May 2025, News UK, London.
Our community of experts gives a heads-up on the most important shifts your newsroom needs to prepare for this year
Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers
If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
