The NS award-winning podcast commercial strategy pulls many levers: platform ad revenue, in-house branded content deals and fuelling a wider digital subscription
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The New Statesman was ranked in the top 10 most popular news podcasts in the UK in the latest Reuters Institute Digital News Report, and it also picked up best commercial strategy at this year’s Publisher Podcast Awards.
In this week's podcast, we learn the secrets behind the strategy and the exciting new opportunities in the podcasting space with Chris Stone, executive producer at The New Statesman.
Tune in to hear about audiences' tolerance for ads and branded content, bundling podcasts into a wider subscription programme and what no podcast strategy should be without.
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