When it comes to knowing your audience and measuring success, pageviews and shares can only get you so far. There's a new metric on the block, and it's all about time.
How many stories on your site are read right down to the last line? What does that mean in a wider sense? And why it is even important?
In this week's podcast, Abigail Edge speaks to three experts about why journalists should care about time metrics:
- Dan Valente, data scientist, Chartbeat
- Evan Hansen, head of content labs, Medium
- Chris Moran, digital audience editor, the Guardian
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- Video meets podcast: Five tips for making a successful 'vodcast'
- How do news leaders define success in their newsroom?
- Predictions for journalism 2024: audience-first strategies, formats and products
- The Economist launches podcast-only news subscription
- Inside the New Statesman’s award-winning podcast commercial strategy
