Engaging users of Facebook can prove to be a tricky task, especially if you are writing about more complex topics that are unappealing to those just looking to entertain themselves on the social platform with funny GIFs and 'soft' news.
However, video innovation journalist Dougal Shaw has seen a considerable rise in social engagement at BBC Business News since he began publishing CEO Secrets, a Facebook video series that asks entrepreneurs to pass on the advice they wish they had known when they started out in business.
Now one year on, Shaw explained to Journalism.co.uk how this type of content, 'news you can use', can help publishers push audiences to their websites or gain a larger following on social media.
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