Digital media consultant Matt Navarra discusses the key social strategy challenges, including new formats, targeting audiences and verification
The social media world does not sit still for a second. With every new Instagram feature or algorithm change comes a new headache for journalists and news publishers, as they often need to carefully reconsider their entire social media strategy.
Hoping to cover some of that ground is digital media consultant Matt Navarra on his new podcast set for launch later this month. Members of his Social Media Geek Out Facebook group will be familiar with conversations around analytics, audience engagement tips and general tech developments, and can expect more on these topics, this time featuring industry expert voices.
In this week's podcast, Navarra identifies the burning questions facing journalists today around publishing on social media. These include new developments around Facebook and Twitter, a discussion around problems with influencers marketing, or what is going on with regulation of social networks.
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