The digital radio broadcaster has amassed 1m subscribers on the social video platform - but a vanity metric does not pay the bills. We learn that revenue comes from longer watch time and reaching the right markets
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The Reuters Institute Digital News Report 2024 showed that in the UK, the use of YouTube for news is up 3 percentage points from last year, which may not sound much, but it makes it the fastest-growing platform for news. It also places it as the third most used platform for news, ahead of Instagram, WhatsApp and TikTok - only behind X and Facebook.
YouTube is also a place where you can expect to see almost any type of video content you want, and it is also a very easy way to fall down a rabbit hole and keep watching more and more. So how does news thrive in such a busy environment?
News UK's pandemic-launched digital radio broadcaster, Times Radio, has just hit 1m subscribers on YouTube. However, that number sounds more flattering than it actually is, according to head of video, Brian Whelan. In this week's podcast, we dig into the metrics that really matter, how to achieve success, and most importantly, how to monetise a YouTube news channel.
Continue the conversation on 27 November at our digital journalism conference Newrewired in London. We will talk more about social video strategies for publishers with The Telegraph, The News Movement and WIRED, as well as lots of other pressing topics.
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Kindred Forest partners with Volker Lehmann and local families to bring Wild Beniano Cacao from the Amazon direct to the UK for first time. The Wild Chocolate bar blends rare flavours and sustainability: 20 per cent of profits go to rainforest conservation
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If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
