The new platform, called Livestand, was initially designed to power content from Yahoo's digital library, such as News and Sports, as well as the Yahoo Contributor Network.
In time it will also aim to act as a 'magazine rack' for other publishers to offer content through.
Personalised content will be provided using information from previous visits to the website by the user, as well as other factors such as their location and the time of day, according to a release.
"Adoption of tablets and mobile phones is exploding, and digital media isn't keeping up," Blake Irving, executive vice president and chief product officer for Yahoo said in a release.
"Consumers can't find the publications they buy off the newsstand, and publishers and advertisers can't reach the audiences they want to serve ...
"Livestand is an immersive environment that provides a dynamic and personalized experience for consumers, and a pipeline of fresh and active content for publishers and advertisers."
It is understood that the new platform will be available as a tablet application for consumers in the first half of 2011 on the iPad as well as on Android tablets, with a planned extension onto web browsers and mobile in the future.
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- WAN-IFRA World Press Trends and Outlook: Five insights from 15 years of reports
- UK publisher GRV Media just had its best quarter ever despite the pandemic
- What will newsrooms look like after the pandemic is over?
- New website to support furloughed journalists’ mental well-being through writing
- First thoughts and early impressions on the Facebook News tab