Video platform Kyte sponsors news:rewired - the nouveau niche

Kyte, an online and mobile video platform used by news organisations including Axel Springer and the Huffington Post, is the latest sponsor of Journalism.co.uk's news:rewired - the nouveau niche conference on 25 June.

Hosted by media partner MSN UK at Microsoft's London headquarters on 25 June, news:rewired - the nouveau niche has been specially designed for journalists and publishers working within a specialism and is focused on practical advice and examples of working in digital media.

Kyte's director of strategy Sam Jones will join our morning panel discussion on mobile for niche publishers and will discuss how the Kyte is working with publishers on mobile video for newsgathering and distribution.

Kyte's technology is used by a range of brands and news organisations, both online-only and multimedia, to build video platforms on websites and mobile. With Fox News, Kyte's mobile video applications allow reporters to livestream and upload video from the field, including from the aftermath of the Haitian earthquake.

"Serving fragmented online and mobile audiences is a major challenge for evolving media organizations, and Kyte is extremely proud to be part of the news:rewired event at this critical juncture," said Jones.

"Although news has always been about sharing information, consumers can now easily watch live and on-demand breaking coverage whilst interacting with others from their computers or mobile phones, creating a truly social news experience. We also look forward to showing how our 360° video platform empowers journalists and editorial teams to revolutionise audience engagement via real-time publishing, create deeper interaction and feedback with their audiences as well as experiment with multiple commercial and marketing models."

Jones joins a superb line-up of industry experts, including former Birmingham Post and now Business Desk West Midlands editor Marc Reeves and the Online Journalism Blog's Paul Bradshaw, to discuss paid-for content, building online communities around content, how to create visualisations and more.

Full details of the day's line-up are available at newsrewired.com. As an early bird offer tickets cost £80 (+VAT) until 11 June, after which they will return to the full price of £100 (+VAT). More than 70 per cent have already been sold so book yours now at this link to avoid disappointment.

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