Speaking today at the PPA conference, Shane Richmond said the rebuilt MyTelegraph, which will be rolled out this summer, will take user content into other areas of Telegraph.co.uk to advertise and integrate the service.
The revamp will also introduce new tools for users to upload multimedia content, he said.
"It's been nice to have them develop in their own space, but we want it to be far easier for people coming into the main site to go to MyTelegraph and read what is on there and hopefully join in," Richmond told the conference.
Plans to relaunch MyTelegraph were initiated by the closure of Intersource - the company that built the original platform - in December last year.
Since then MyTelegraph, which currently has 18,000 registered users, has been housed at Telegraph HQ leading to an 'unstable' period in its development, Richmond said.
"That left us in a very precarious position. We had a lack of experience in running the site," he said.
The first stage of the relaunch will see MyTelegraph blogs reproduced 'like-for-like' on a new platform designed by US firm ONESite.
Users will then be consulted before blogs are moved to the final version of the redesigned site.
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