Launching today, Telegraph Premium will aim to offer audiences access to in-depth content, such as opinion pieces, features, analysis and exclusive interviews
The Telegraph Media Group, publisher of The Daily Telegraph and The Sunday Telegraph, is launching a new digital subscription service today (3 November), which will focus on in-depth exclusive content, such as long-form features and analysis.
Chris Evans, editor of The Daily Telegraph, explained most of the content on the website will now be free, but a significant number of stories will be reserved for Telegraph Premium subscribers in a bid to build a closer relationship with audiences looking for more in-depth coverage.
"We hope Telegraph Premium will increase engagement with users by building a greater sense of community and create a more personalised experience for our audience," he told Journalism.co.uk.
"The main purpose of this change is to increase our digital audience and offer a better experience to our users. We have successfully operated a metered model for a number of years – this is an enhancement of that."
The Telegraph's previous metered model provided readers with free access to 20 articles a month before it asked them to pay, but the outlet is now hoping this digital strategy will drive new subscription revenue, while enhancing advertising offerings with its free layer of content.
The publisher is offering a range of benefits to subscribers of Telegraph Premium, including direct access to the Telegraph’s journalists and resident experts through events, as well as 52 weeks of free digital access to The Washington Post as part of its rewards programme.
The cost of a Telegraph Premium subscription ranges from £2 per week, offering readers unlimited online access, to £11 per week, a package which provides them with a copy of the print newspaper seven days a week and full digital access across desktop and mobile.
Last month, the newspaper also introduced a redesigned version of its free mobile app, which uses colourful designs, a top stories channel and a scrolling news feed to make it more appealing to the audience.
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
Not-for-profit campaign organisation that uses the law to hold power to account and fight for a fairer, greener future seeks a lead investigator with a track record of powerful investigative journalism to probe 'Dark Money'
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
Our 35th Newsrewired conference will be held 13 May 2025, News UK, London.
Our community of experts gives a heads-up on the most important shifts your newsroom needs to prepare for this year
Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers
If you find your social feeds a tad too heavy on men's voices, follow and connect with these fantastic women experts on indie media
How do you move print readers to digital? Are there other ways to hold on to subscribers besides a last-ditch deal?
