The Sun on Sunday's circulation has fallen dramatically since its February launch figure of 3,213,613
The recently launched Sun on Sunday recorded a 5.33 per cent drop in circulation in April compared to the previous month, according to the latest Audit Bureau of Circulation results.
Today's ABC report - which also offer a breakdown of circulations by weekday and Saturday for the first time - show the Sun on Sunday recorded the biggest month-on-month fall in circulation across national morning and Sunday titles (covering popular, mid-market and quality titles), followed by the Sunday Herald with a 4.96 per cent drop and the Financial Times with a 4.29 per cent fall.
The Sun on Sunday's circulation stood at 2,297,441 in April, compared to 2,426,894 in March – its first full month – and a February launch figure of 3,213,613. News International said it was "proud" that the Sun on Sunday continues to have the highest circulation across audited Sunday titles.
The only higher circulation drop reported by ABC for April was in its national morning sporting titles section, within which the Racing Post saw a 9.13 per cent fall.
The Sun saw an increase of 0.36 per cent in its April circulation, taking it to 2,624,008.
The biggest increase in circulation across national morning and Sunday titles was recorded by the Sunday Express of 5.06 per cent, taking it to a circulation of 529,510 in April.
This week's ABC report for April includes, for the first time, a results breakdown by weekday and Saturday figures for morning titles, showing the higher average circulation figures recorded for most morning newspapers in the UK.
The results show the Daily Star was the only audited newspaper in the UK not to record higher circulation results for its Saturday edition, although it was close behind with 599,135 on Saturdays compared to a 604,767 average for Monday to Friday.
The Sun, for example, recorded a circulation of 3,009,981 for its Saturday edition compared to 2,507,860 for its Monday to Friday editions.
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