SMS subscribers can also form a 'Mizz Crew', an online community built through text message subsciptions, and the largest crew will win a prize. Readers sign up to send and receive Mizz text messages on their mobile phones, charged at 25p each.
Text services will be managed by communications firm Broadsystem, part of the News International media group.
"Magazines are an extremely absorbing medium, forging strong relationships with their readers. Interactive services are becoming increasingly popular within the publishing sector as they serve to reinforce this rapport," said Paul Gill, head of client media services at Broadsystem.
Mizz has a print circulation of more than 100,000 in the UK with a core audience of female 10 to 14-year olds.
More news from dotJournalism:
Now you can read magazines on your phone
News filed on the spot - thumbs permitting
Al-Jazeera goes pocket sized
See also:
Broadsystem: http://www.broadsystem.com
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- How to communicate well with your colleagues
- Avery Anapol, commissioning editor at The Conversation, on engaging younger audiences with academic content
- Five lessons every media innovator needs to learn
- Must-have skills for a media startup CEO: Mike Donoghue of Subtext
- Innovative US local newsroom strategies: SMS tactics with San Francisco Chronicle and L.A. Taco
