Journalism and audiences: Five must-read recent news reports for your newsroom

The world is a pretty depressing place right now. Find out what news audiences truly value (and need) when it comes to court, climate and music reporting

What does it mean to serve a local community? With Ed Jennings and Steven Keevil
A Substack newsletter covering the Medway towns has plans to expand into a county-wide title, so it can deliver on two goals: be a critical friend and champion local successes
Slovakia’s Dennik N’s bold campaign brought 10,000 new subscribers in just four days
The news organisation asked readers to pay what they wanted - even nothing - and promised to "keep monitoring depressing news so they wouldn't have to." The result? Its biggest subscription spike ever
Posted by Marcela Kunova on 29/01/25Community-led listening project offers solutions to journalism’s biggest challenges
'There is not a single user asking for more, cheaper content. They want connection, collaboration and care,' says Shirish Kulkarni, reflecting on a collaborative project between Media Cymru and BBC
Posted by Shirish Kulkarni on 28/01/2510 new and interesting media launches on our radar
New media companies are developing close-knit relationships with readers, unusual business models and solutions to long-standing industry challenges
Posted by Jacob Granger and Marcela Kunova on 27/01/25How AI is changing the face of B2B publishing in 2025
Discover how publishers are using AI to create premium products, turn their expertise into goldmines and why waiting on the sidelines could be the riskiest strategy of all
Posted by Marcela Kunova on 27/01/25
Sam Morshead, founder of CounterPress, on a new business model for local sports news
Regional reporting has a problem: it is chasing volume for advertisers, instead of value for audiences. A new publishing platform seeks to reverse the trend, starting with an outlet covering Swindon Football Club
Posted by Jacob Granger on 23/01/25Getting started with user needs: lessons from Ringer Media International
Journalists love covering the latest developments and breaking news. Audiences often want completely different content
Posted by Marcela Kunova and Jacob Granger on 22/01/25Seven career tips for young journalists from US media professionals
Own your superpowers, get used to rejection and soak up the wisdom around you, say journalists from the Wall Street Journal, Vox Media, New York Times and CBS
Posted by Sydney Seymour on 21/01/25How to make your news articles more accessible for visually impaired readers
BBC journalist Johny Cassidy shares guidance on improving alt-text descriptions to enhance user experience for around two million Britons affected by sight loss
Posted by Jacob Granger on 20/01/25Generative AI guidelines for the classroom: A balanced approach
Journalism students need to critically embrace the creative new technology, not being discouraged from using it
Posted by Damian Radcliffe on 17/01/25Journalism and media awards in 2025
Awards are a great way to have your hard work recognised by industry experts and celebrate your teams. Here is where you can apply this year
Posted by Marcela Kunova on 16/01/25UK university uses VR to train students in crime reporting
The virtual environment allows first-year journo students to visit a crime scene, attend a police press conference and learn to make a risk assessment from the safety of their classroom
Posted by Jacob Granger on 15/01/25How the TikTok ban in the US could silence Gen Z’s newsrooms
Traditional media will have to re-evaluate their strategies to engage with younger audiences
Posted by Erika Marzano on 14/01/25< Previous Next >
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Revenue and tech: Five must-read news reports for your newsroom
How do you make your paywalls more effective? What do journalists need to engage with AI? How much does Google owe the UK news industry? These questions and more answered