The Public Method: redefining how to measure journalism's value
Data and metrics are not the only way to consider the impact of news. A framework used by Dutch public broadcaster NPO factors in individual audience needs and broader societal functions
We want to hear from you: how advanced is your user needs strategy?
Please fill out our survey on how far along you are in implementing user needs in your newsroom (even if that is ground zero)
Why user needs have the power to stop audiences feeling overwhelmed by the news
A new report by FT Strategies and smartocto reveals how newsrooms are increasing relevance, engagement and revenue by focusing on why readers consume news rather than what journalists think is important
Posted by Marcela Kunova on 19/03/25A one-stop-shop of resources for journalism students
Find funding opportunities, communities of support, tools and training that will help you carve out a career for yourself
Posted by Jacob Granger on 18/03/25
Covering the climate community, with Waqas Ejaz of the Reuters Institute
Policymakers, scientists and even disruptive protest groups all largely want the same thing: to save the planet. They just go about it in different ways - here is how the media fits in
Posted by Jacob Granger on 14/03/25Schibsted gives young audiences what they want: transparency on editorial decisions
The Scandinavian media company is using innovative tools, including bullet-pointed explainers embedded in crime stories, to rebuild trust among young audiences and counter growing news avoidance
Posted by Jacob Granger on 13/03/25How journalists can start creating a personal brand online
As our work and home lives merge on social media, what do reporters have to remember when posting and networking on different platforms?
Posted by Caroline Scott on 11/03/2520 trailblazing women in journalism
Interviewers at the top of their game, stars to watch, digital maestros and strategic masterminds - a few of our top picks of women paving the way for others
Posted by Jacob Granger on 10/03/25Jakob Moll, international director of Zetland, on expanding into Finland and beyond
The Danish media outlet has made a good head start in its neighbouring Nordic country, securing 13k annual memberships in a crowdfunding campaign
Posted by Jacob Granger on 07/03/25Supporting Southport's recovery after tragedy, with Andrew Brown of Stand Up For Southport
The Merseyside holiday town is trying to reclaim its identity as a place of happy memories after witnessing three horrific murders and riots. How can news providers help the local community get back on its feet?
Posted by Jacob Granger on 06/03/25How FT uses polls to engage readers and grow subscriptions
The newspaper has a loyal, well-informed readership keen to share their opinions. Polls in its newsletters record engagement over 75 per cent
Posted by Gordon Smith on 05/03/25The brutal reality of SEO in 2025
Digital media is going through a massive transformation. Two experts from major UK news outlets have pulled back the curtain on what is really happening behind the scenes
Posted by Marcela Kunova on 04/03/25Are plugs on social videos worth it?
Changes to platforms and user behaviour make 'like and subscribe' calls to action at the end of clips less efficient. Here is what works and how to do it
Posted by Jacob Granger on 03/03/25The four-step subscription lifecycle: engagement, conversion, retention and win-backs
How do the likes of DER SPIEGEL and L'Equipe turn fly-by readers into loyal subscribers? The Audiencer's Madeleine White dives into top case studies, best practices and benchmarks
Posted by Madeleine White on 28/02/25Next >
Freelancers for hire
- Advertise here: Contact
- John Thompson
Jobs board
Featured recruiter: click to view its vacancies
Job of the week
American news website focused on politics, media, and pop culture seeks part-time and full-time breaking news reporters with at least two years' relevant experience and based outside of the US
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
- Advertise here: Contact
- John Thompson
PressGo: our press release distribution service
PR of the week
Cargo Force stuns the world: free 10kg shipping to India in celebration of ICC Trophy victory – offer ongoing until Sunday, 16 March!
Featured PRs from PressGo
Our 35th Newsrewired conference will be held 13 May 2025, News UK, London.
This journalist left a comfy job at Meta to launch two Substack titles that bring essential news and updates to local audiences. The formula has proved a hit, and many others now follow suit