April ABC: Relaunched Mirror website sees 13% daily visitor rise

The relaunched Daily Mirror website has reported a 13 per cent rise in daily unique browsers in April, reaching 660,672 people on average.

The new-look Mirror.co.uk saw the biggest month-on-month increase in the latest set of audited web traffic figures released by the Audit Bureau of Circulations today.

Mirror.co.uk unveiled a new look in February - a "cleaner and less cluttered" design will make better use of photography and video.

Its monthly unique browsers in April were also up, by 10.85 per cent, compared with March's figure - reaching 13.68 million. However the figure is still down three per cent on the same month last year.

Market leader Mail Online saw a slight decline in monthly visitor numbers, down 0.53 per cent to 90.3 million - but the daily figure rose 4.42 per cent over the same period to 5.65 million.

London's Evening Standard suffered a second month of falling traffic, with monthly unique browsers down a further 11.27 per cent in April to 2.52 million last month – down from 2.84 million in March.

On a daily average basis, visitor numbers to Standard.co.uk are down 8.23 per cent month on month, from 120,525 to 110,611.

Mail Online
Daily: 5,653,577 (+4.42% month on month)
Monthly: 90,309,252 (-0.53%)

Guardian
Daily: 3,876,212 (+4.17%)
Monthly: Not supplied

Telegraph
Daily: 2,343,120 (-3.04%)
Monthly: 44,892,746 (-6.11%)

The Sun
Daily: 1,530,704 (+2.82%)
Monthly: 25,070,209 (+1.52%)

Independent
Daily: 695,992 (+8.02%)
Monthly: 15,043,267 (+3.54%)

Mirror Group
Daily: 660,672 (+13.17%)
Monthly: 15,043,267 (+10.65%)

Metro
Daily: 335,390 (+2.32%)
Monthly: 8,049,098 (-2.15%)

Standard.co.uk
Daily: 110,611 (-8.23%)
Monthly: 2,518,207 (-11.27%)

Free daily newsletter

If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).