Rivera will be responsible for all of the BBC's digital media products on the web, a release from the corporation states. His role will involve working in partnership with the BBC's journalism and editorial divisions on web, mobile and internet-connected TV.
He will take up the position on 8 November and joins the BBC from Major League Gaming in New York, where he oversaw the development of its professional video game league.
"Technology is transforming our lives and we are only just beginning to understand the enormous creative possibilities open to us - digital media will completely reshape how we inform, educate and entertain in the internet age. Our ambition is to fuse high-quality editorial, cutting-edge technology and intuitive design to create great products and services. Throughout his career, Ralph has a proven track record in creating digital media products that are used by millions of people," says Erik Huggers, director of BBC Future Media & Technology, in the release.
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