Mr Gaylord, who takes up his new post on 8 January, will become part of the senior management team and oversee marketing, customer service, research and web analytics for the site.
He will report to Vivian Schiller, senior vice president and general manager, NYTimes.com.
Ms Schiller said: "Murray Gaylord's extensive experience in advertising, branding and market research will be a tremendous asset as we continue to grow the scope and relevancy of NYTimes.com.
"We have ambitious plans underway for 2007 and will rely on his critical insights to lead our marketing efforts."
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