The New York Times Digital arm has increased its revenue by nearly 30 per cent in the last three months - an increase of $14.4 million on the same period last year.

The company said this was the fifth consecutive quarter that its new media arm has achieved an operating profit.

Strong online categories included travel, finance, banking and telecommunications.

It has also officially announced its partnership with The Cobalt Group of Seattle, which will power NYTimes.com's auto section. The site previously was a cars.com affiliate.

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