Mirror sees biggest monthly traffic rise in November

Mirror Group Nationals, The Telegraph and Mail Online were the only national news sites included in the Audit Bureau of Circulation's monthly multiplatform report to see traffic increase during November.

Figures released by ABC today show traffic to Mirror Group National titles grew 6.2 per cent to 71.2 million unique monthly browsers, up from 67 million the previous month.

The Telegraph and Mail Online also saw traffic increases, albeit at a lower rate, of 4 per cent and 2.1 per cent respectively.

Many other sites saw traffic begin to drop off as 2014 draws to an end, however.

Express Newspapers suffered the biggest fall, with both the Daily Star and the Express registering the largest traffic decreases since the two outlets began including online figures in ABC results in February this year.

Unique monthly visitors to the Daily Star dropped 28.1 per cent in November compared to October, falling from 11.6 million to 8.3 million.

Traffic to its sister site, the Express, also fell 12.3 per cent, from 17.6 million to 15.5 million.

Both sites had previously seen strong growth since including their figures in the ABC report, although the Daily Star recorded an 8.77 per cent drop in traffic from August to September, while the Express saw a 7.4 per cent drop from July to August.

The Independent also saw a significant drop from 53.3 million to 47 million in November – a fall of 11.8 per cent.

Elsewhere dips in traffic were less noteable. Traffic to the Evening Standard fell 6 per cent, while unique monthly visitors to the Guardian and Metro dropped 6.4 per cent and 4.9 per cent respectively.



Additional reporting by Catalina Albeanu.

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