November ABCes: Guardian site breaks 40m mark for monthly browsers

The Guardian website broke the 40 million mark for monthly unique browsers in November, enjoying the biggest month-on-month increase for national newspaper websites in the latest Audit Bureau of Circulations Electronic (ABCe) report.

According to the report, Guardian.co.uk recorded an average monthly figure of 40,804,452, an increase of 8.92 per cent on the figure for October.

It also saw the highest increase for daily browsers across the report, rising 11.74 per cent month-on-month to 2,324,949.

Mail Online also achieved an increase, maintaining the highest number of average daily browsers with 2,939,799, an increase of 6.56 per cent on October. The site recorded a 2.76 per cent increase for monthly browsers.

The other audited UK national newspaper websites - the Independent, Mirror Group and the Telegraph - recorded a decline in monthly browsers on figures for October.

Results for the Times and the Sun websites continue to go unreported, as requested by News International following the introduction of a paywall for the Times and Sunday Times sites in July.

The full figures for audited websites are listed below. The percentage in brackets indicates the month-on-month change compared with October’s ABCe report.

Mail Online
Average daily unique browsers: 2,939,799 (+6.56 per cent)
Monthly unique browsers: 51,434,953 (+2.76 per cent)

Guardian.co.uk
Average daily unique browsers: 2,324,949 (+11.74 per cent)
Monthly unique browsers: 40,804,452 (+8.92 per cent)

Telegraph.co.uk
Average daily unique browsers: 1,724,153 (+0.10 per cent)
Monthly unique browsers: 32,896,824 (-3.09 per cent)

Mirror Group
Average daily unique browsers: 534,188 (+0.76 per cent)
Monthly unique browsers: 11,443,999 (-2.03 per cent)

Independent.co.uk
Average daily unique browsers: 559,927 (+0.72 per cent)
Monthly unique browsers: 11,998,851 (-3.62 per cent)

TheSun.co.uk
No data available

Times.co.uk
No data available

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