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We are very excited to announce that Dmitry Shishkin will be joining us at our upcoming Newsrewired conference as keynote speaker on 27 November 2019 at Reuters, London.

Audience engagement is an essential component of success in every news organisation. Figuring out how to produce content that your readers and viewers are genuinely interested in is key to make them come back – and pay – for more.

In his keynote speech, Dmitry Shishkin will talk about his favourite subject – the intersection of product, content and data – and will share findings around Culture Trip’s full-funnel commissioning process, automation and machine learning.

His team produce hundreds of multi-formatted editorial pieces created by freelance contributors from all over the world. They aim to inspire people to travel across their cultural boundaries and – ultimately – convert them into paying consumers.

About your keynote speaker

Dmitry Shishkin is chief content officer at Culture Trip, where he oversees editorial output and operations, ensuring the highest standards of quality.

He previously worked at BBC News for 20 years, with his last position being digital development editor.

During this time, he was responsible for the digital development of the BBC News websites in 41 languages, oversaw significant international expansion with investments in digital products and services as well as innovating editorial content aimed to drive engagement and grow audiences in emerging markets worldwide.

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