The Guardian News Feed plugin works with blogging system WordPress and will allow users to search for and embed whole Guardian articles on their own sites.
Adverts will be embedded within the Guardian blog posts hosted on other sites to build a global ad network, but bloggers will keep any revenue generated on their own sites from the ads, says a press release.
The feature has been developed using Guardian News & Media's Open Platform, which launched commercially in May and allows third-parties to use Guardian content and data to create new applications, such as this football results map.
The plugin, which has been in development since the launch of Open Platform in March 2009, has enabled the Guardian to partner with former Times law blogger BabyBarista, who will blog on Guardian.co.uk and continue his own site, Matt McAlister, head of developer network at Guardian Media Group, told Journalism.co.uk
"What this does is allow you to publish entire articles in a really simple way (…) or perhaps if you're a very active blogger you may want to use it to supplement what you publish. We have a lot of great coverage, and it might be useful to publish Guardian articles where we have reporting that you like on a particular story, for example."
The plugin shows some of the benefits of the Guardian's Open Platform system without the need for developing experience, said McAlister.
"Now that the Open Platform has a commercial model it's easier to explore different ways for people to use the Guardian. And that shouldn't be limited only to developers. You shouldn't have to know what an API is to reuse Guardian articles in a way that's mutually beneficial. So, this is one approach to answering that."
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