Gaming news site CVG adopts adaptive design

Computer and video games title CVG, which is owned by Future, has re-launched with an adaptive design. CVG is Future's first consumer-facing adaptive website.

The new-look site was released earlier this week, with Future announcing the re-launch today.

In a release, Future said the adaptive design, which scales to fit the site of the screen it is viewed on, offers "new advertising formats, increased commercial opportunities, enhanced community interaction and a fresh new look and feel".
 
More than 30 per cent of CVG's traffic is via mobile and tablets, according to the release, which states that the move to adaptive is "a first for a mainstream UK gaming site".

The release adds that CVG has more than 1 million unique users a month via mobile. Overall the site gets 2.5 million uniques a month.
 
The new site focuses on encouraging community interaction, and readers can now rate comments and vote them up or down. It also includes a homepage calendar of new release dates, shows and events.

CVG follows a number or other news sites launching responsive or adaptive sites. The Boston Globe was one of the first to make the move. The Guardian, BBC News, Metro and regional titles the Express and Star and the Shropshire Star went responsive last year.

There is a Huffington Post article by Garrett Goodman on the differences of responsive and adaptive design in which he assessed the merits of adaptive and responsive design for publishers.

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