Former Trinity Mirror digital director named MD of video ad firm

The former digital director of Trinity Mirror's regional division Chris Bunyan has been appointed as managing director of Localstars, an online portal for video ad campaigns.

Journalism.co.uk reported in August that Bunyan was in consultation with Trinity Mirror following a restructuring of the group's digital management team.

Localstars claims to have generated around £5 million in new revenues last year for regional publishers and online directory publishers, providing a portal for ad sales teams to sell and manage video ad campaigns for advertisers.

"It lets them create a 15 second video ad for each customer by customising content from the Localstars library, which is probably the largest of its kind in the world," a release from the company adds.

"After uploading the ads, sales people use a specially designed map-based interface to define geographic play-out areas, selecting from a list of recommended media. The entire process can take as little as 3 minutes, to produce a professional, high quality, customised video ad."

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