Guardian Newspapers Limited (GNL) has appointed Emily Bell, editor-in-chief of the Guardian Unlimited websites, to its board as director of digital content.

The new role will see Bell have responsibility for digital content development across all platforms and spearhead the expansion of web, audio and video services as part of GNL's digital strategy.

Carolyn McCall, chief executive of the Guardian Media Group, said: "Emily has an unparalleled grasp of the digital challenges and opportunities media companies are facing, and a clear vision for the multimedia development of Guardian, Observer and GU content.

"She is widely regarded as one of the UK's leading digital thinkers and will be a major asset to the GNL Board."

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